Safeguard ‘Royale’ demo motion graphics

Product Demo

June 5, 2016

The brief from the client was a soap bar that ‘rose’ above the rest using a holographic looking light which had out animation team struggling to create the look and feel in after effects. I opted to use a cinema4d approach and cooked up a quick animation using basic objects and luminescence channel passes that were comped in after effects to give of a glow effect that was made popular with movies like tron.

Total time from blank canvas to full render 6 hours (heavily optimized due to lack of time to deadline)

Wip still from instagram: